Close-up of a textured dark blue sofa with the "Divano Lounge" logo in white overlay, set against a gradient blue background.
Divano Lounge

Inspired by the philosophy of limitless living, the brand creates modular furniture that adapts effortlessly to changing spaces, needs, and lifestyles.

Credits

Brand strategy by Eugenie van de Poll.

Typography by Atipo Foundry.

Project info

Meet Divano Lounge, a Hong Kong-based furniture brand redefining the way we live with modular pieces designed for both indoor and outdoor spaces. Rooted in the philosophy Live. Life. Limitless., the brand empowers people to shape their environment on their own terms - fluid, flexible, and entirely personal.

Divano Lounge creates furniture that adapts effortlessly to different settings and moments. From compact urban balconies to expansive terraces, from refined interiors to open-air lounges. Each piece is designed to move with you, transforming alongside your lifestyle while maintaining a strong, contemporary presence.

For Divano Lounge, we developed a visual identity that captures this limitless mindset. Confident, distinctive, and designed to stand out globally. The custom icon is inspired by the Chinese character for ‘limitless’, subtly forming two sofas and a table within its structure – a powerful symbol where culture, meaning, and product converge.

Beyond the identity, we designed a refined catalogue book and are currently developing a new website that translates modular freedom into a structured yet fluid digital experience. A brand world built to expand.

Person holding a tablet displaying an advertisement for "Divano Lounge" seating with images of two modern chairs on the screen.
Person in colorful outfit stretching arms wide under blue sky, accompanied by the text: "Freedom begins right inside your comfort zone."
Four business cards for Divano Lounge, featuring different color schemes, names, and contact details. Each card includes a modern logo.
Three modern, dark fabric armchairs with slim metal legs; text: "DIVANO LOUNGE" centered, "Contemporary Handmade Furniture" at the bottom right.
Billboard with a white chair, modern city buildings in the background, and text: "Live. Life. Limitless. Contemporary Handmade Furniture."
Open brochure on a beige sofa featuring minimalist furniture images and the text “Live Life Limitless” on a dark page.
Two brochure covers for Divano Lounge featuring a close-up of a dark gray sofa and a "Thank you for your purchase" message in English and Chinese.
Open black box with "DIVANO LOUNGE" on the lid, revealing a photo of a chair and text: "Life. Live. Limitless."
A catalog cover with the title "Divano Lounge." Features abstract dark shapes on a gradient background.
Collage of stylish Divano Lounge ads featuring modern furniture, with slogans like "Live. Life. Limitless." and "No boundaries. Just possibilities."
Teal book cover titled "WANNEER JE ZOON JE ZAL VRAGEN" by Micha Erwteman, shown front and spine on a black background.
Micha Erwteman

A restrained yet warm publication that balances explanation and emotion, offering language for tradition, doubt, and lived religion.

Website_01
Forge

Crafting an identity and visual image that conveys confidence, precision and effortless expertise.

Split image: woman combing brown hair, hair coloring with a brush, close-up of wavy blond hair. Text reads "Studio Diez."
Studio Diez

Crafting an identity and visual image that conveys confidence, precision and effortless expertise.