Howie Roll

A innovative vegan fastfood sushi brand.

2021

The logo of Howie Roll in the color red on a yellow background

About

Pure, fast & fair food. That’s just Howie Roll.

Howie Roll is a vegan sushi brand with an innovative, fast food concept. A brand that aims to bring healthy eating to young people and families in an affordable manner. For food lovers that are fanatic about plant-based cuisine.

The brand’s identity is based on that of ‘Superheroes’. People who are conscious about what they eat. A true food evolution. For this we created an identity that plays with this concept of superhero comic books: with cartoon-like typographic explorations and bright, bold colour use with red, yellow and blue as main colours. A completely different look and feel from other brands in the vegan market. Daring to be different. 

Details

Client

Services

Branding, Packaging

High Five

Store design by NinetyNine

Three social media templates displayed horizontally
The logomark of Howie Roll in a red color on a beige background
A single billboard in the middle of the street
An overview of several pages from the brandbook
A single, yellow pizza box with the logo on a yellow and red background
Howie Roll's website on a light blue background
A billboard with various designs for Howie Roll with a man walking by
A mockup of multiple pizza boxes on a yellow background
Multiple stickers for the Howie Roll brand
A yellow t-shirt reading 'I am Howie Roll' on a light blue background
An image of a woman with dark hair eating a sushi roll

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