Blurry floral background with the text "Jolien Spoelstra" in white, and a small circular logo at the bottom center.
Jolien Spoelstra

Shaping a refined identity and digital presence that conveys trust, intimacy, and transformation.

Credits

Brand photography by Annebel Eppinga.→

Typography by Narrow Type & XYZ Displaay.

Project Info

Meet Jolien Spoelstra, a sexuality and relationship coach, sexologist NVVS, and relational therapist who guides individuals and couples in exploring their sexuality, breaking old patterns, and deepening intimacy with trust and confidence. Her work balances sensitivity with professionalism, creating a safe space for growth, openness, and authentic connection.

Studio Morf translated this philosophy into a cohesive brand identity and digital presence. A serene color palette, refined typography, and layered compositions reflect the themes of vulnerability, transformation, and empowerment, while a polished website ensures a consistent and trustworthy experience. From brand strategy to visual identity and digital design, the result is a presence that feels both professional and deeply personal—soft yet strong, just like Jolien’s approach.

Smartphone on a beige cushion displaying a podcast titled "Rethink Intimacy!" with a blurred background and playback controls visible.
Woman seated in a maroon chair, with text listing various therapy services on a light gray background.
Text asking, "When do you feel most connected to your partner?" beside a close-up of a person kissing another's shoulder.
Stationery set with a folder, pen, business cards, a black-and-white portrait, and a booklet titled "Shape Your Love Life."
Laptop on a round table displaying a website with a blurred floral background and text about emotional and sexual connection guidance.
A collage featuring text about sexuality, therapy options, a podcast titled "Rethink Intimacy," and a woman speaking into a microphone.
Website_01
Forge

Crafting an identity and visual image that conveys confidence, precision and effortless expertise.

Split image: woman combing brown hair, hair coloring with a brush, close-up of wavy blond hair. Text reads "Studio Diez."
Studio Diez

Crafting an identity and visual image that conveys confidence, precision and effortless expertise.

Close-up of a textured dark blue sofa with the "Divano Lounge" logo in white overlay, set against a gradient blue background.
Divano Lounge

Bold furniture for flexible living and global spaces