The tagline of NO SHIT
No Shit

Producing vegetables without animal manure, No Shit pioneers a new standard for truly vegan food with a distinctive and activist-driven identity.

Client

No Shit.

Tags

Web designPrint designPackagingSocial templatesVisual Identity

Credits

Logo illustration by Maria Tiqwahart.

Copy by Lilianne Laan, De Plantaardige Copywriter.

Project Info

Did you know that most vegetables are not vegan? Let us explain; all vegetables created today are produced with the use of animal manure. ‘No Shit - vegan veg’, is a highly innovative food concept that produces the first 100% vegan vegetables by using ‘no animal shit’ during their production process.

For this amazing brand and movement, Studio Morf developed an identity that celebrates vegetables in all its glory. With zoomed-in photography, showcasing every detail, structure and richness and a large role for showcasing the relationship between consumer and product.Combined with bold, statement typography, rich colour use and playful illustrative banners, we set an identity that gives the brand a both activistic and yet friendly overall approach.

An overview of several social media templates with various images of vegetables and the typography of No Shit
A light green background with the dark green logo of No Shit
An image of a person trying to pick up a box with the design. This box is located among other boxes with the same design
A beige background with a box with the design and a sticker on top
An overview of several stickers in green, white and beige on a light purple background
A beige background with an orange and a green sticker on it
A single billboard in the middle of the city featuring the design of a red cabbage on a light purple background
An image of someone with a blue blouse holding a flyer and wanting to put it down on a green stool
An image of someone wearing a blue blouse holding two business cards
Nine rectangular shapes containing the No Shit tagline, each in a different color according to the color palette
A beige background with an open purple box containing avocados and the design in the foreground
An image of someone wearing a purple sweater holding a brochure
A light purple background with the No Shit logo in a green color
Three flyers horizontally in a row, each with its own design
A large billboard in the middle of the shopping street showing someone holding a vegetable

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