Salsa Shop

A hot, loud and heavy Mexican food chain.

2022

About

A spicy feel for a spicy brand. Salsa Shop’s identity revolves around food experiences that stimulate body and soul. It’s Salsa time!

Salsa Shop, a Mexican restaurant chain with over 10 locations in the Netherlands, is rapidly gaining popularity for its unique and tantalising out-of-this-world ‘holy’ flavours that stimulate body and soul. In assignment of Ode to A, Studio Morf crafted their spicy visual identity, photography style, online presence and visual social media strategy.

‘Hot, loud & heavy with a sense of greediness. With every bite, all human senses are triggered.’ With the all new brand strategy, Salsa Shop was in need of a renewed outgoing visual identity that is hot, loud & heavy. With playful typography, a bold colour scheme and funky tone of voice. One that honours the ingredients, the people and the flavour. Steering clear of clichés to establish Salsa Shop as a trendsetter in the Mexican kitchen.

Details

Client

Salsa Shop / Ode to A

Services

Branding, Art Direction, Photography, Web Design, Social Media Design, Print implementation

High Five

Web development by Code Create

Photography by Valentina Vos, Frank Brandwijk
Styling & photography direction by Esmée Geeratz

A gif with a funky movement with the tagline of Salsa Shop

An urban billboard with three horizontal posters in the colors coral, yellow and blue

A flyer of a job ad hanging against the window on a blurry background

An image of a woman holding her hands to her mouth on a red background

A green background with an image of red peppers

A horizontal billboard with various images of peppers, chilies and nachos in combination with the tagline

A white sign in the middle of a street showing the opening hours of the Salsa Shop

A gif of the homepage on a yellow background

A gif of the page with the menu on a yellow background

A gif of the second option of the homepage on a yellow background

A gif of the page with the locations on a yellow background

A gif of the about page of the website on a yellow background

A gif of the website page with job alert on a yellow background

A gif of the career page on a yellow background

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