Studio Aelbo

Branding,
Web design,
Print design,
Social media,
Packaging

2022

A light green background with Studio Aelbo's logo aligned at the bottom

About

Colourful & organic baby/toddler essentials. Say bye to beige and choose colour!

Studio Aelbo is a brand that offers monthly babywear basics boxes for parents. A solution for little ones outgrowing their clothes so fast. Morf developed a fitting brand strategy and visual identity around the concept of ‘Hello future!’ with an accompanying one-pager website and social campaign.

The logomark is inspired by ‘building blocks’. They represent the tools the brand offers the parents - unique individuals with distinctive wishes and personal struggles. Visually, the symbols are also inspired by the actual blocks that kids play with and that offer growth and development.

A billboard with three posters with a light green and purple color and an image of a young boy walking across the room
A signing showing the full logo of Studio Aelbo
A gif on a light blue background with the dot left in the center
A gif on a light blue background with the dot in the upper left corner
A gif on a light blue background with the dot in the bottom left corner
A gif on a light blue background with the dot in the upper right corner
Two flyers overlaid with an image of two dinosaurs and a green background
A horizontal overview of three social media templates
An image of a jumping young girl playing with a yellow rope
A purple background with Studio Aelbo's logo aligned at the bottom
A beige background
A gif with a square sticker by Studio Aelbo
A gif with a square sticker and a round sticker by Studio Aelbo
A gif with a square sticker and a round sticker and an oval sticker by Studio Aelbo
A gif with a square sticker and two round stickers and an oval sticker by Studio Aelbo
A packaging box titled: 'Hello Future' on a light background
An image of a young, blond boy playing with a tiny ball
Two hangtags in the colors light green and purple on a beige background
A logomark printed on a purple sweater
The home page of Studio Aelbo on a light blue background

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