Studio Aelbo

Monthly babywear basic boxes.

2022

A light green background with Studio Aelbo's logo aligned at the bottom

About

Colourful & organic baby/toddler essentials. Say bye to beige and choose colour!

Studio Aelbo is a brand that offers monthly babywear basics boxes for parents. A solution for little ones outgrowing their clothes so fast. Morf developed a fitting brand strategy and visual identity around the concept of ‘Hello future!’ with an accompanying one-pager website and social campaign.

The logomark is inspired by ‘building blocks’. They represent the tools the brand offers the parents - unique individuals with distinctive wishes and personal struggles. Visually, the symbols are also inspired by the actual blocks that kids play with and that offer growth and development.

Details

Services

Branding, Print implementation, Social Media Design, Online Campaign Design, Packaging

High Five

Web development one-pager by Reijer Stevens

Brand strategy & strategic copywriting by
Eugenie van der Poll

A billboard with three posters with a light green and purple color and an image of a young boy walking across the room
A signing showing the full logo of Studio Aelbo
A gif on a light blue background with the dot left in the center
A gif on a light blue background with the dot in the upper left corner
A gif on a light blue background with the dot in the bottom left corner
A gif on a light blue background with the dot in the upper right corner
Two flyers overlaid with an image of two dinosaurs and a green background
A horizontal overview of three social media templates
An image of a jumping young girl playing with a yellow rope
A purple background with Studio Aelbo's logo aligned at the bottom
A beige background
A gif with a square sticker by Studio Aelbo
A gif with a square sticker and a round sticker by Studio Aelbo
A gif with a square sticker and a round sticker and an oval sticker by Studio Aelbo
A gif with a square sticker and two round stickers and an oval sticker by Studio Aelbo
A packaging box titled: 'Hello Future' on a light background
An image of a young, blond boy playing with a tiny ball
Two hangtags in the colors light green and purple on a beige background
A logomark printed on a purple sweater
The home page of Studio Aelbo on a light blue background

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