Studio Aelbo

Monthly babywear basic boxes.

2022

About

Colourful & organic baby/toddler essentials. Say bye to beige and choose colour!

Studio Aelbo is a brand that offers monthly babywear basics boxes for parents. A solution for little ones outgrowing their clothes so fast. Morf developed a fitting brand strategy and visual identity around the concept of ‘Hello future!’ with an accompanying one-pager website and social campaign.

The logomark is inspired by ‘building blocks’. They represent the tools the brand offers the parents - unique individuals with distinctive wishes and personal struggles. Visually, the symbols are also inspired by the actual blocks that kids play with and that offer growth and development.

Details

Client

Studio Aelbo

Services

Branding, Print implementation, Social Media Design, Online Campaign Design, Packaging

High Five

Web development one-pager by Reijer Stevens

Brand strategy & strategic copywriting by
Eugenie van der Poll

A billboard with three posters with a light green and purple color and an image of a young boy walking across the room

A gif on a light blue background with the dot left in the center

A gif on a light blue background with the dot in the upper left corner

A gif on a light blue background with the dot in the bottom left corner

A gif on a light blue background with the dot in the upper right corner

Two flyers overlaid with an image of two dinosaurs and a green background

A horizontal overview of three social media templates

An image of a jumping young girl playing with a yellow rope

A gif with a square sticker by Studio Aelbo

A gif with a square sticker and a round sticker by Studio Aelbo

A gif with a square sticker and a round sticker and an oval sticker by Studio Aelbo

A gif with a square sticker and two round stickers and an oval sticker by Studio Aelbo

A packaging box titled: 'Hello Future' on a light background

An image of a young, blond boy playing with a tiny ball

Two hangtags in the colors light green and purple on a beige background

The home page of Studio Aelbo on a light blue background

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