Wolf

Bakery and Café in midst of Amsterdam Nine Streets.

2021-2024

About

In need of the best croissants in Amsterdam? Look no further.

Bakery Wolf is a bakery in Amsterdam's ‘Negen Straatjes’ that revolves around true bread craftsmanship. For Wolf, Morf has developed a brand identity, menu design, shop signage and accompanying website.

The concept of the logo is inspired by the Dutch ‘grachtenpandjes’; a top to bottom logo with many variations so that it can be implemented in a versatile manner. The letter ‘W’ is the main icon of the brand and has a subtle hint to a bread’s ‘grain’ shape. Next to the logo we also developed a fitting brand pattern that emphasizes this iconic shape.

Details

Client

Wolf

Services

Branding, Web Design, Signing

High Five

Interior Design by Anne Claus
Illustration Design by Studio Monyet
Web development by Reijer Stevens

An image of Wolf's restaurant with the logomark in the foreground

A woman wearing a white t-shirt holding a bag containing a croissant

A view of the bakery with various breads on the counter

A menu card with a pattern including a business card in the foreground

An illustration of Wolf's building on a beige background

An image of the interior of Wolf with an image of the website in the foreground

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