Brand Strategy — Brand Strategy
Phase 1
Laying the foundation for meaningful brands.
A strong brand starts with a clear and solid foundation. Our strategy trajectory goes beyond the surface — we work with you to uncover what truly sets your brand apart. Through collaborative sessions and clear frameworks, we set the strategic blueprint that defines your brand.
In this process, we explore
• Your brand’s mission, vision, and core values
• What makes you stand out in the market
• How you want to position yourself in people’s minds
• What kind of brand personality fits your goals
• What tone and language your brand should speak in
The result
A sharp and authentic strategic foundation that brings direction, clarity, and meaning to everything your brand does and that guides all future design and communication. Once the strategy is in place, we optionally translate it into a clear and compelling verbal identity — ensuring your brand speaks with consistency, intention and character.
A typical brand strategy trajectory includes the following elements. Elements marked with an asterisk are part of the verbal identity:
The steps we'll take:
First, we assess your starting point — whether you have existing brand materials or are starting fresh. We’ll explore your business, audience, offer, and competitors through desk research and any materials you provide. If you don’t have anything yet, no worries — we’ll build it together. To get an even clearer picture of your current situation and future ambitions — and to answer any initial questions — we’ll also plan a short intro call.
Next up, we’ll schedule an interactive (online) brand session — a creative working session with exercises and tools designed to spark ideas and push your thinking. It’s where strategy meets creativity, and we shape the foundation for everything to come.
With all insights in hand, we roll up our sleeves and shape clear, inspiring strategic frameworks that will guide your brand story and communication for years to come. We work on:
Vision & Mission — your purpose and dreams
The Golden Circle — the core why behind your brand
Brand's personality — the unique character and presence
Core Values & meaning — what truly matters to you
Brand Positioning — your unique spot in the market
Target Audience — who you serve best
Brand Archetype — the narrative your brand embodies
Brand Promise — what you guarantee your customers
Brand Essence — the heart of your brand
Brand Architecture — if relevant; the structure of your brand family
We bring the strategy to life in a clear and engaging online presentation, walking you through every insight and explaining the reasoning behind each strategic choice.
Your input is key — together, we’ll discuss and fine-tune the strategy until it truly fits your vision and goals. This collaborative approach ensures the final strategy is not only solid but also something everyone feels confident and excited about moving forward with.
In a final meeting, we’ll review the strategy one last time, fine-tune any details, and answer your remaining questions. It’s important that everyone feels 100% happy, since this strategy will be the foundation for everything that comes next.
Then, we deliver the finalized strategy as a digital PDF — which will serve as the strategic blueprint for all future communication and branding.
Once the brand strategy is set, we dive into how to bring it to life in your communication. What story will you share with your audience? What tone of voice feels right? And what catchy payoff or tagline will make your brand name pop and stand out from the crowd?
To nail this, we’ll turn the strategy into a clear verbal identity — one that’s authentic, consistent, and memorable, really bringing your brand’s personality to life through words.
